This small municipality has a unique beauty. On several occasions it has been awarded different prizes for its cleanliness and cared-for environment.The urban site of the villa has a high population concentration, since 90 percent of the municipality’s dwellers live in the city, in the neighbourhood del Carmen and El Fielato.
It boasts an important historical and artistic heritage that certainly deserves a visit, as web as Arafo’s volcano and the canyon of Añavingo (Barranco de Añavingo), that exhibits a wealth of Canary flora.
The coastal strip is occupied by a low rocky line of coastal beach, where the neighbourhood known as Playa de Lima is established.
The industrial activity has started to pick up, thanks to the establishment of an industrial park, which is shared with other municipalities, and also to the progress of the communication network.